Prada Menswear Show SS18 with 2x4

Environmental graphics designed for Prada, designed while at 2x4.

Partner: Michael Rock
Creative Director: Sung Joong Kim
Art Director: Donnie Luu
Senior Designer: Eline Mul
Project Manager: Nancy Hong
Platform/Space: OMA/AMO
Illustrations: Ollie Schrauwen and James Jean


Following the logic of comic strips and graphic novels, fragments of incomplete narratives cover all the visible surfaces of the show space, the black-edged architectural features providing the infrastructure for the storytelling. Even the guests are drawn into the narrative, embedded in sunken frames, as models parade on an illustrated surface weaving between the spectator boxes. — Prada