MoMA – Joan Miro: Birth of The World – Exhibition Graphics

The Museum of Modern Art
February 24–June 15, 2019

Studio: MoMA Design Studio
Art direction & design:
Eline Mul and Damien Saatdjian
Creative direction: Rob Giampietro

Curated by: Anne Umland with
Laura Braverman
Production: Claire Corey
Art: Paulette Giguere, Tom Black
Photography: Martin Seck

The exhibition entrance of Joan Miró – Birth of the World is covered in a dark blue celestial paint wash reminiscent of an inky cosmos – foregrounding the idea of the creation of the earth and the vast universe surrounding it.

Visitors walk through the transformative threshold before entering into the brightly lit galleries, where they encounter some 60 paintings, works on paper, prints, illustrated books, and objects—made primarily between 1920, the year of Miró’s first, catalytic trip to Paris, and the early 1950s, when his unique visual language became internationally renowned.

The exhibition title is set in De Vinne (BT), and hand painted in a light cloudy grey. The directional typography leads you through the dark entryway, while the generous size of the letters highlights the playful personality of the characters.