Miu Miu – Women's Tales #13 – Event Materials

Studio: 2x4
Art direction & design:
Eline Mul and Liliana Palau
Creative direction: Sung Joong Kim
Partner: Michael Rock

Miu Miu Women’s Tales, launched in 2011, comprise a series of short films by women directors and artists. Since its debut, Women’s Tales has screened at film festivals around the world. Collaborators include Ava DuVernay, So Yong Kim, Miranda July, Zoe Cassavetes, and Massy Tadjedin.

For 2x4's ongoing partnership with the brand they designed the visual identity of the platform, including a custom logo and design system that provides a base for each Women's Tales edition.

Using this identity we designed a range of event collateral for the Women's Tales 13 premier, presenting a film by Chloë Sevigny, starring comedian Carmen Lynch. We created a suite of printed matter including a specialty invitation and a series of posters, and designed event materials such as neon lighting, a step & repeat wall, and the sweets and popcorn that were handed out to visitors.