Miu Miu – Women's Tales #13
Art direction & design:
Eline Mul and Liliana Palau
Creative direction: Sung Joong Kim
Partner: Michael Rock
Miu Miu Women’s Tales comprises of a series of short films by female directors and artists. Since its debut in 2011 Women’s Tales has screened at festivals around the world. Collaborators include Ava DuVernay, So Yong Kim, Miranda July, Zoe Cassavetes, Massy Tadjedin, and more.
As part of 2x4's ongoing partnership with the brand they designed the visual identity and design system that provides a base for each edition.
Utilizing this we designed a range of event collateral for the Women's Tales 13 premiere, a film by Chloë Sevigny starring comedian Carmen Lynch. We created a variety of printed matter including a specialty invitation and a series of posters, and designed event materials such as neon lighting, a step & repeat wall, and sweets and popcorn that were handed out to visitors.