Irene Neuwirth – Identity

Studio: L.O.V.E
Art direction & design: Eline Mul
Creative direction: Benjamin Schafir
Type design: Abi Huynh & Eline Mul

With her bold and colorful jewelry L.A. based jewelry designer Irene Neuwirth defines her easy kind of luxury free from the constraints of traditional jewelry houses.
Devoted to creating original fine jewelry with imagination and heart, Irene’s world is one of free-spirited beauty, where natural wonders come alive in kaleidoscopic color.

Her fascination with intense colors and raw, un-manufactured gem cuts are the signature of her one of a kind jewelry, and are the essential inspiration for the custom logotype.