Irene Neuwirth – Identity

Studio: L.O.V.E
Art direction & design: Eline Mul
Creative direction: Benjamin Schafir
Type design: Abi Huynh

Custom logotype for Irene Neuwirth, a jewelry designer from Los Angeles, who is redefining her easy kind of luxury free from the constraints of traditional jewelry houses. Her fascination with intense colors and raw, un-manufactured gem cuts have become signatures of her line, and the core inspiration for her new logo.