Irene Neuwirth – Identity
Art direction & design: Eline Mul
Creative direction: Benjamin Schafir
Design team: L.O.V.E
Website: In collaboration with Future Corp.
Comprehensive re-brand for luxury jewelry designer Irene Neuwirth. The rebrand consists of a new logo and identity system; an extensive stationery and packaging suite, ranging from handmade jewelry boxes and pouches to secondary packaging, shopping bags and other printed brand and store materials. As part of the re-brand we created a unique brand website for Irene, featuring handmade animated nature scenes, a full new photographic and copy direction, and a solid e-commerce platform.